La Diada de Sant Jordi (Catalan pronunciation: [ɫə ðiˈaðə ðə ˈsaɲ ˈʒɔrði], Saint George's Day), also known as El dia de la Rosa (The Day of the Rose) or El dia del Llibre (The Day of the Book) is a Catalan holiday held on 23 April, with similarities to Valentine's Day and some unique twists that reflect the antiquity of the celebrations. The main event is the exchange of gifts between sweethearts, loved ones and colleagues. Historically, men gave women roses, and women gave men a book to celebrate the occasion—"a rose for love and a book forever." In modern times, the mutual exchange of books is also customary. Roses have been associated with this day since medieval times, but the giving of books is a more recent tradition originating in 1923, when a bookseller started to promote the holiday as a way to commemorate the nearly simultaneous deaths of Miguel Cervantes and William Shakespeare on 23 April 1616. Barcelona is the publishing capital of both Catalan and Spanish languages and the combination of love and literacy was quickly adopted.
http://www.barcelonareview.com/cat/temps.htm
http://www.worldbookday.com/
http://en.wikipedia.org/wiki/St_George%27s_Day
http://www.un.org/en/events/bookday/
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